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: have only a small amount of the most relevant information that is presented in easy to understand language in an easy to read print size. What is most interesting is that the design of this document is clearly based on the idea that when it comes to information, the way to emphasise what is important is to leave out what is not important. Full disclosure is also available, but in a separate detailed document. There’s no reason why such a principle cannot be applied in India, not only to the offer documents and prospectuses of company and mutual funds, but also to financial results and annual reports. I think the structure, content and design of such documents should be specified to the last detail with the actual language, prioritisation of information and even the fonts and font sizes laid down with nothing but the ease of understanding and comparability in mind.
Investors, analysts and media persons often talk admiringly of experts who can understand such documents. I think the fact that experts are needed to read such documents is the real problem.
—The author is CEO, Value Research...
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