In-film placements the emerging ad mantra

Lalitha Srinivasan
Posted: Saturday, Sep 06, 2008 at 0248 hrs IST
Updated: Saturday, Sep 06, 2008 at 0248 hrs IST

Font Size

Feedback

Discuss

Mumbai, Sep 5: Reebok in Goal and Moutain Dew in Mission Istanbul has worked very well for the brands. Our core focus is on activation after in-film placement.”

As for Madison’s strategy, Darhsna Bhalla, CEO of Mates said, “In the coming months, our clients’ brands will be integrated in Diwali releases which include Heroes, Dostana and Golmal 2. We are getting into a lot of allied businesses linked to movie marketing and branded contents.”

In essence, the concept in-film placement is set to gain further momentum in the coming months....

More from Back Page

Corporate notes ExlService back in black with $3.9-m profit SAIL to take on Mittal, Tata with new 10-mt steel mill AIG posts $455-m income on lower investment losses RBS halves bad debt losses in Q3 BSNL joins per-sec billing war IDBI Bank plans FPO in Jan; to raise $500 m abroad Jet, Kingfisher raise fares on higher ATF prices

Single Page Format

Previous - 1 - 2

Discuss this story on expressindia forums

Post Comments

Comments: (Limit 3,000 characters)

Name		Message
Email ID
Subject

TERMS OF USE:
The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).

I agree to the terms of use.