Indians rank Australia as No.1 nation for safety, friendliness, food and wine

The Tourism Australia study looked at how Indian consumers view Australia and what motivates them to visit Australia. The findings are consistent with surveys by leading market research organisations including the Anholt-GfK Roper Nation Brands Index and the Reputation Institute.

“Australia is known in many countries for its lifestyle, natural beauty and environment. This study shows that Indian travellers share many of these perceptions but also find Australia to be a safe destination with friendly people,” said Patrick Suckling, Australia’s High Commissioner to India.

“In 2011, 148,200 people visited Australia from India and in the 10 months to October 2012, there was a 14 per cent increase in leisure arrivals to Australia from India. Indian visitor numbers are expected to double by 2020,” he added.

According to the Tourism Australia research, the majority of Indian travellers ranked safety, world class natural beauty, value for money, romantic experiences and a destination that offers a wide range of activities for all age groups as the most important factors for choosing a holiday destination.

Indians ranked the Australian beaches, its wildlife, island experiences, rainforests and the Great Barrier Reef, as the top attractions.

The Tourism Australia research surveyed eleven major tourism markets for Australia, including the US, UK, Japan, Singapore and Germany.

Key findings of the research were:

• Australia ranked No. 1 on safety, world-class natural beauty, friendly and

... contd.