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: mig33 has tied up with five Indian Premier League (IPL) teams and launched dedicated mobile fan clubs for each of them. The teams are Kings XI Punjab, Chennai Super Kings, Delhi Daredevils, Royal Challengers and Deccan Chargers. With this initiative, mig33 will help teams connect with their fan base in India and abroad through their handsets. The service would enable free; access to chat rooms, instant messaging, profiles, news and photo sharing, updates and gossip are easy to navigate once downloaded.
High on cricket fever
Besides sponsoring Kolkata Knight Riders (KKR), Sprite has rolled out a new communication initiative for the IPL, 2009. As part of brand’s 360- degree plans, Shah Rukh Khan, Bollywood superstar and owner KKR, Saurav Ganguly, captain, KKR, and some other members of the team including Murali Karthik and Ajit Agarkar would feature in the new campaign. The campaign links Sprite with KKR’s no-nonsense, cut-through, competitive spirit with the tag line, “Korbo, Lorbo, Jeetbo Re”
Shopping mania
HomeShop18, the country’s first 24-hour home shopping channel from the Network18 Group, has launched a nationwide promotion, Sabki Jeet Pakki, to mark its one-year in business. The anniversary bash will feature a lucky draw where a customer who purchases from the HomeShop18 TV channel during the promotion period will be eligible to win exciting prizes. In addition, there are assured gift certificates worth Rs 500. It needs to be mentioned that within a year of its launch, HomeShop18 has arranged an impressive array of over 20,000 products, and boasts of a footprint in over 2,400 cities with over 25% repeat customers.
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