Indian PC market grew 3.5% at 11 mn units in 2012: IDC
on product mix, price positioning and strong partner engagement," IDC Market Analyst Manish Yadav said.
Similarly, Lenovo recorded a substantial growth in the consumer PC market, driven by sustained investments on marketing and expanding channel presence, Yadav added.
"Driven by demand from portable PCs, we expect the India PC market to register a double digit growth in 2013 despite downward pressures driven by longer refresh cycles seen in the recent periods," IDC Research Director Venu Reddy said.
This trend of longer refresh cycles could be due to lower levels of usage of laptops as some of the activities are accomplished using tablets, Reddy added.
"We also anticipate the execution of special projects in the states of Tamil Nadu and Uttar Pradesh to beef up the overall PC market in 2013," Reddy said adding that such
special projects could be repeated in few of the larger states with forthcoming elections in 10 states.
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