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Bangalore: The book is written by Prof. Jayashankar M Swaminathan from the University of North Carolina, USA. It emphasizes the fact that India's prominence in the global economy is on the rise.
Synopsis: Following are some of the questions addressed in the book:
-- Are we witnessing the rise of an economic superpower? Or is it a mirage?
-- What factors have influenced this economic growth story across the different sectors?
-- Which sectors present future growth potential?
-- How can this opportunity be leveraged?
In this volume, leading experts and scholars present an in-depth analysis of the rise of the Indian economy across various sectors over the last 15 years. The book explores potential opportunities and pitfalls in business sectors such as software, business process outsourcing, manufacturing, logistics, aviation, marketing and sales and telemedicine. It also provides an overview of potential challenges related to infrastructure; lopsided growth and education in India and pitfalls to avoid while entering India. The book concludes by identifying sectors of outstanding potential for growth in the upcoming decade.
Speaking on the occasion of the release the Prof. Swaminathan said, "India is at the crossroads of becoming a powerhouse in the global economy. The past decade has seen a sea change in the Indian industry and the society and has made India an integral part of the global supply chain in both services and manufacturing. The ability of India to truthfully claim an economic superpower status depends critically on the way it can leverage human, knowledge and capital resource base to innovate and create sustainable inclusive growth over the next decade. The book enlightens the reader on the potential challenges and many opportunities in this journey".
The Logistics Sector in India: Overview and Challenges: Prof. Pankaj Chandra, Professor and Director of the Indian Institute of Management, Bangalore, along with Prof. Nimit Jain, Assistant Professor, Indian Institute of Management, Ahmedabad, provides a detailed account of the challenges and opportunities associated with surface logistics. They start by discussing some of the peculiarities of Indian supply chains, which typically have focused on cost reduction rather than speed. Transportation cost represents roughly 40% of the total logistics cost in India, and the use of technology in logistics is fairly limited. The authors highlight manufacturers' efforts to develop a local supply base (a response to the poor infrastructure), which can lead to inefficiencies. They also discuss the changes in logistics needs as well as the changes in infrastructure planned...
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