IndiaFirst Life launches MagicBoard to simplify sales process

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SummaryMagicBoard is a first-of-its kind approach to have a standardised sales process.

Private insurer IndiaFirst Life Insurance today launched MagicBoard - an integrated portable device - that simplifies the sales processes.

MagicBoard automates, simplifies the sales processes at the customer end and connects them with the distributor, employees and insurance organisation in a 360 degree integration where every stakeholder has a single page view in his hand held tablet PC for real-time information, intelligence and intervention, company's managing director and CEO P Nandagopal said in a release issued here.

MagicBoard is a first-of-its kind approach to have a standardised sales process across the country, integrating all processes - B2B, B2C and C2B into one single platform.

It also offers instant, practical business intelligence for real-time decisions for customers, agents support and cost control.

IndiaFirst is a joint venture between two of public sector banks - Bank of Baroda and Andhra Bank and UK's leading risk, wealth and investment company Legal & General.

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