India-Australia test series turns into money spinner for Star Sports
It is understood that the broadcaster is charging anywhere between Rs 60,000-Rs 70,000 for a ten-second ad spot for the series.After India's 1-2 loss to England last year, the first
series loss for India at home in eight years, MS Dhoni's teamis under pressure to perform in the absence of stalwarts like Rahul Dravid and VVS Laxman, who have retired.
On the other hand, Australia under Michael Clarke is preparing for one of its biggest series after the retirement of Ricky Ponting and Michael Hussey.
Media watchers said the clash of the erstwhile two topteams in transition has all the ingredients for a big series that would attract a lot of viewers and hence it was not
surprising to see advertisers flocking in, even including Hero MotoCorp.
Earlier, a spokesperson of Hero MotoCorp had stated thatits decision not to renew central contract with IPL and with IPL team Mumbai Indians does not in any way dilute its commitment to cricket as a sport. "It is the most popular game in the country, and we will continue to remain associated with the game in various forms," the spokesperson had said.
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