India’s march towards 50m digitally connected users

India’s mobile subscriber base which reached 638 million by the end of last year had 51% mobile penetration, says a recent Gartner report. Clearly this makes mobile the front runner among other internet compatible devices like PC and tablets. Backing this fact is the simple logic of cheaper and affordable mobile devices flooding the markets; and also their easy-to-use and on-the-go exclusive feature. Hence, without doubt, the upsurge of mobile phones and mobile internet is what is supporting the backbone of this digital revolution.

Internet has caused a flood of information which tends to be mostly in Hinglish in India. This overload of content cuts across the crucial boundaries of language and literacy levels in a country like ours through the medium of videos which offer viewers an experience altogether. After playing such a vital role for the Indian audience, video content has now become a convenience to users through the ground breaking change of being at their beck and call. Various websites are now solely dedicated to a particular genre of videos. Prime time has become my time as users catch their favourite TV soaps online. With 15.5 million Indians visiting Youtube every month, one can only be sure of a brighter future of the digital industry. Thus, video consumption

... contd.