India Ratings gives negative outlook for media sector
"Improved corporate revenue and margins leading to higher adspend would be a positive for the industry. Also, a significant fall in domestic and international newsprint prices and/or rupee appreciation against the US dollar would help improve margins for newspaper publishers and thus may resulting in a stable outlook for the print media sector."
The agency maintained that continuation of the current economic slowdown, muted corporate growth and stressed margins may put pressure on adspend growth.
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