India is one of the top strategic markets for Samsung
What according to you is the key to succeed with the Indian consumer?
Indian handset market is quite dynamic and consumer base is evolving. All issues in the market are cases of unfulfilled demand, which in turn presents itself as an opportunity. Samsung is the best placed to address these opportunities as it is a full range player and offers products in all categories and on different platforms.
The mobile consumer market has evolved and consumers are looking at buying devices that best suit their individual and business needs. Samsung is the only platform agnostic player with the widest range of smartphones at affordable price points. This allows us to offer the largest portfolio of smartphones to our consumers, giving them more choice.
Tell us about your sales, marketing and branding strategy that has contributed to success of Samsung in India.
A lot of sustained effort has gone to make
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