brand build up through innovation was epitomised through the tagline and the brand ambassador Aamir Khan further stemmed it in the Indian mindset.
In media we have covered all the verticals. We have taken dominant position in the online media where the buzz is enormous. In our retail establishment and distribution—while we have increased our distribution width, have done large investment in branded and formatted retail investment—we have our own set of stores which are exclusive. The Samsung Smartphone Cafes and Samsung Mobile Brand Store provide a differentiated end consumer experience.
These retail concepts provide an interactive experience for consumers looking to buy Samsung smartphones, tablets and portable PCs and get insights on the products. We also have well trained demonstrators for explaining the product features to the consumers, helping them to choose the right phone.
How has the market responded to the hybrid category such as Galaxy Note?
Consumer response was better than our expectations. A lot of existing smartphone consumers are adopting a converged device like Note as it is a beautiful blend of smartphone and tablet and hence got instant acceptance. Globally, we have sold more than three million Galaxy Note II smartphones in a little over a month after its launch.
How important is the Indian market for Samsung? What will be the strategy going forward for the Indian market?
India is one of the top strategic markets for Samsung. We have the largest R&D in India. India has a huge consumer base which is critical for Samsung. It is a large and open market where opportunity of proving and winning is immense and is therefore an exciting market to be in.
Over the last few years and future, the biggest mode to recognition is conforming and building a product and having a global line stem out of a lead market. In India, we have launched many products which were germinated out of India into many other global markets.