India is one of the top strategic markets for Samsung

We have done a lot of work on technology, come up with products great on endurance and also launched devices with extraordinary talk-time and battery. When we came up with Galaxy series on Android, we focused on ensuring that overall experience of Android on a Samsung device will be discernibly different (superior), which was through our touch user interface. With regard to local apps, we have tried to ensure relevance.

Everything else that stemmed out of products like brand building, channel practice, marketing initiatives they have always looked for one common denominator—what’s new, what’s more different about it, how is it exciting and appealing now.

What is the technology differentiator that Samsung brings to the table?

Certain technology is unique to Samsung globally like in hardware space—design and ergonomics. For example, in our display capabilities and screen technologies we have had an advantage always in terms of screen resolution. And not just in mobile phones, but mobile phones have epitomised it for us. Another example, Samsung TouchWiz as a user interface is a global differentiator—we wanted to make it more intuitive and more flowy.

In India we have music, gaming, video, education, utility services

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