India is one of the top strategic markets for Samsung

Dec 03 2012, 02:41 IST
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SummaryGreat management and leadership is about making correct choices and taking the right decisions.

Great management and leadership is about making correct choices and taking the right decisions. Clarity of thought is one of the most critical factors that dictate the quality of decision making. Also, a leader without passion isn’t a leader. Passion drives a lot, and you can inspire so much in others through your own passion and enthusiasm. Asim Warsi displays both these traits—clarity of thought and passion—in abundance. A glimpse of his crystal-clear views: “India has a huge consumer base which is critical for Samsung. It is a large and open market where opportunity of proving and winning is immense and is therefore an exciting market to be in.” Samsung, which is having a dream rum in its technology business in India, is a company full of strong, talented individuals. Asim is the vice-president (sales) for mobile business at Samsung Electronics India. He is a seasoned professional and has a total of 18 years of work experience with nine years alone in the telecom industry.

Going forward, he tells Sudhir Chowdhary that Samsung still has a huge future in which its influence will grow. Excerpts:

There are many players in the mobile market but Samsung has aggressively moved ahead of its competitors. Share with us the mantra of success.

We have continuously been innovative and never stuck to one successful mode. While we would be succeeding in product, services or market expansion activity we would be simultaneously working in the next level of innovation. The effort has always been to innovate, change and improve. Whether it has been feature experience, hardware capability or basic consumer benefits, we have come out across spectrum be it in smartphone space or creation of touch market etc. While touch phones were present earlier, it took a lot of smart and interesting devices like our Corby series to open up the youth era and their imagination.

We have done a lot of work on technology, come up with products great on endurance and also launched devices with extraordinary talk-time and battery. When we came up with Galaxy series on Android, we focused on ensuring that overall experience of Android on a Samsung device will be discernibly different (superior), which was through our touch user interface. With regard to local apps, we have tried to ensure relevance.

Everything else that stemmed out of products like brand building, channel practice, marketing initiatives they have always looked for one common denominator—what’s

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