India for increasing presence in Egypt, Pak: Jairam

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Posted: Monday, Feb 23, 2009 at 1512 hrs IST
Updated: Monday, Feb 23, 2009 at 1512 hrs IST

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Kochi: Determined efforts are being made to increase the presence of Indian tea in markets like Egypt, Iran and Pakistan, besides its traditional markets, Union Minister of State for Commerce Jairam Ramesh has said.

'In addition to our traditional export markets of Russia, UK and the UAE, we are making determined efforts to increase presence of Indian tea in countries like Egypt, Iran, Iraq and Pakistan. Trends are promising and very soon, the Tea Board and UPASI will reopen the India Tea Promotion Centre in Cairo', the minister said in a message sent to India International Tea Convention, which concluded here on saturday.

While India remains an overwhelmingly CTC-tea producing country, in some markets there was growing demand for orthodox tea due to which the government has embarked on an ambitious programme of increasing the orthodox tea production share in total tea output from the present level of 8-9 per cent to around 12 per cent over the next three-four years, he said.

With India coming more and more under the ambit of the geographical indications (GI) legislation,the country has domestic and 'NBSP GIs' for Darjeeling tea, Kangra Valley Tea, Assam Orthodox Tea and Nilgiri Orthodox Tea, besides a recognised logo for Dooars-Terai tea.This will ensure improved quality and traceability as well,he said.

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