In high spirits, Grover Zampa to take the fight to wine market leader Sula
Sula Vineyards, promoted by Rajeev Samant, currently claims a marketshare of 60% in India's still wine market excluding sales of fortified wine such as port wine which are also priced lower. While Sula is aiming at total sales of 550,000 cases (each 9 litres) this fiscal, Grover Zampa is currently at about 100,000 cases.
Last year, Bangalore-based Grover merged with Vallee de Vin, started by liquor industry veterans Ravi Jain and Deepak Roy in 2005. While the legal procedures are expected to be completed in a few months, the merger is expected to yield synergies, especially in interstate taxes, with two wineries in Karnataka and Maharashtra.
“We are already finding that, in the first 4-5 months since we have come together, we have a much better chance of challenging the number one player,” said Ravi Jain, MD of Grover Zampa. “It's good to have a full portfolio to cater to all ends of the market. It's a one horse race right now.”
Jain, who has built beer and spirits brands during stints at the UB Group and the
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