‘In 2-3 years of consolidation, the minnows will be out of business’

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: taken over Dimples Cine, which is one of India’s largest cine advertisement companies. We are scaling up that company into a holistic media company.

A number of players in the entertainment business have forayed into FM radio. Do you have similar plans?

We run three radio stations in the US. We will be starting shortly in Malaysia and, possibly, in India. In India, radio is so far an unprofitable proposition but, since we have content and is also building our music label, foraying into radio will be a logical extension for us.

A number of corporate houses are entering the media business. Players like Reliance and the Mahindras are already in the news. Do you, therefore, feel that the pie is getting smaller and smaller?

The entertainment business is getting consolidated and in the next 2-3 years, all small-time players will be out of business. When big corporates come, they also bring capital, expertise and more focus on expansion, and the industry will expand because of all new structured players’ entry. But media and entertainment will become the big boys of the game and 4-5 players may survive while sharing this Rs 1-lakh crore business among them.

What is the biggest challenge for the entertainment industry?

The biggest challenge is in the mindset of players and the government and the media. They are unnecessarily glamourising this business. Pyramid is trying its best to de-glamourise films in southern India. That’s because glamour negates teamwork and it tends to focus on frivolous issues, which are generally more individualistic.

Is Pyramid Saimira going in for a second IPO?