IIM Ahmedabad’s case study sale goes online
Selling case studies is one revenue-generating endeavour that the b-school has been looking into since the end of major funding by the government in the last decade and a slowdown in demand for its Management Development Programmes (MDPs) due to the global economic crisis.
IIMA director Prof Samir Barua had told a press conference in February 2011 that administrators were looking to increase revenue by selling case studies.
The HBS, which earns about 30 per cent of its revenue through similar moves, charges US $10 per participant for a case study, Prof Barua had said, adding IIMA would charge less and target generating perhaps 5 per cent or more of its total revenue through this method.
“Earlier, case studies were sold in the conventional way through which interested entities would send an email and transactions facilitated through cumbersome payment processes. The website would now make the process simpler through online payments, make cases accessible 24x7 and overall make cases easily available to all kinds of entities, even those abroad. We hope it will also help strengthen industry-academia linkages,” said institute spokeswoman Ishita Solanki.
Currently, about 1,200 case studies covering 13 sectors from agriculture to health, manufacturing to telecom and governance to education are available on the website. More 3,000
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