If the govt offers some incentive, people may go for general insurance: CEO Tata AIG K K Mishra
Even as motor, home, travel and personal accident covers are increasingly turning indispensible, the fact remains that the insurance penetration level of 0.7 per cent in India is among the lowest in the world. In an interaction, KK Mishra, CEO, Tata AIG General Insurance tells Sandeep Singh that some incentive is required for egging people on to buy such products, as has been the experience with health insurance, which is witnessing a sharp increase in demand after incentives were offered. While he expects the new Irda chief to do something on the distribution front, Mishra is hopeful that the government would provide tax benefits on various general insurance products. Excerpts:
The industry had high hopes from the Budget. Are you disappointed with no incentive coming the insurance sector’s way?
We had hopes and while the finance minister did make announcements that will help the industry in the long run, what we expected from him to come as an immediate benefit in the Budget did not come through. All the announcements are administrative in nature and are not incentives. We wanted the government to do something on home insurance or personal accident insurance, but I assume that he had his own compulsions.
How do you see the industry currently?
The total premium of the general insurance industry is around Rs 70,000 crore but it’s still only 0.7 per cent of the GDP. I am of the firm opinion that unless something is done on the distribution side, per capita penetration of general insurance will not



