If it ain’t broke, why fix it?

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: every other retailer in the country, Shoppers Stop is now focused on beefing up its distribution channel. It has created four distribution centres in the north, east, west and south of India that act hubs and through which any Shoppers Stop store can be serviced in 24 hours. “We do not want change this structure,” says Nagesh, “but we would like to introduce more innovation and technologies to it for faster supply.”

In the next one year, the company wants to focus on its e-commerce business, which will also include online sales. The company will test market it in Mumbai and Delhi and expand the service depending on the demand it generates. The company’s hypermarket HyperCity has already selling through catalogues, something Shoppers Stop would also like to incorporate.

Big is beautiful

Shoppers Stop plans to invest around Rs 1,500 crore over the next three years to double its outlets to 48, says the company. The company, which has filed a letter of offer with stock market regulator Sebi for its rights issue, expects to receive final observations by June.

As part of its expansion plans, he present 1.5 million sq ft area of operation of Shoppers Stop will touch 3.5 million sq ft. The per store area, currently about 40,000-45,000 sq ft, will also increase to around 75,000-85,000 sq feet, creating space for at least 50 new brands. In effect, Shoppers Stop is looking at bigger format stores.

The company will also widen its footprint. It will step into tier-II cities including Surat, Baroda, Jalandhar, Ludhiana, Amritsar, Vijayawada and Mangalore. The focus, nonetheless, will remain on the premium category and luxury brands like Espirit, Mac, Tommy Hilfiger and Lancome.