IDEA IVORY: High on features

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Sudhir Chowdhary: Feb 14 2013, 03:21 IST

When you have plenty of time on your hands, you tend to think up the most innovative things. At least my mind gets creative when I have plenty of time. Last weekend, my living area in Noida witnessed massive power cuts lasting ten hours at a stretch. In order to kill time, I decided to check out some of the gadgets yet to be reviewed by me. A dual-SIM smartphone from Idea Cellular and a portable mobile charger in slim-waist shape caught my immediate attention. Putting my mind to work, I brought the Android phone to life by charging it with the Recharge+ charger and achieved two objectives with a single effort.

Let us talk about Idea’s dual-SIM Ivory phone here; the charger gets reviewed separately in the accompanying story. This is the Aditya Birla Group company’s first Android 4.0 Ice Cream Sandwich (ICS) offering. It is feature rich and has beautiful aesthetics. The pocket friendly Idea Ivory is priced at R7,000 and is competing in a very crowded entry-level smartphone segment. Can it be a value for money ICS handset in this category? Let us find out.

Idea Ivory is a dual-SIM smartphone that supports 3G on one SIM. Its white colour body gives a glossy finish and it does not leave fingerprints on the body. The front panel has a large display with three capacitive keys and one clickable button below them (more on it later). The volume setting keys are placed on the right side and the power button

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