Indian Express

Express India

Screen

Loksatta

Express Cricket

Kashmir Live

Biz Publications
 
| Make this your homepage | RSS

CLASSIC CAMPAIGN

Mile sur: The unofficial Indian anthem


Posted: 2007-04-26 01:46:41+05:30 IST
Updated: Apr 26, 2007 at 0146 hrs IST

: one such shot in this film. It so seamlessly breaks the string of stars at the moment of moving into a crescendo. Lata Mangeshkar donning the national flag as a dupatta was the nightingale’s own idea. And Bachchan, Mithun and Jeetendra in one shot was a casting coup.

Mile Sur was telecast for the first time during the Independence Day Prime Minister’s speech telecast from the ramparts of the Red Fort. It’s always a difficult task to better a great first film. But Mile Sur seemed to have done exactly that. I had just joined Ogilvy that year and I keep two memories of that film from my personal interactions with Mullick sa’ab. The formation of the flag by the children at the end is a subliminal cue to show that the spirit of unity would be carried forward by the next generation. And the presence of Mullick sa’ab’s family, the Ogilvy employees, in one of the last frames has a touch of Hitchcockiness to it.

Bhimsen Joshi told Piyush that while he has been known in the classical world, this film took him to the masses and he, humbly, thanked Mile Sur for it.

And even today when the film is played at a sales conference, the film is accompanied by cheers all the way. Every Indian audience is diverse and so there is always some person or group in the hall connecting with some celebrity and language on screen.

It is the unofficial anthem of India.

The author is country head, Discovery and Planning, and regional director, thought leadership, Ogilvy and Mather, India...

Single Page Format Previous - 1 - 2
Ads by Google
Discuss this story on expressindia forums

Post Comments

Comments: (Limit 3,000 characters)
Name
Message
Email ID
Subject
TERMS OF USE:
The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
I agree to the terms of use.

Comments
20% Cash back on hotels
- Yatra.com
Send Gifts
Flowers and Gifts