I know what you did last summer

Radhika Sachdev
Posted: Tuesday, Mar 11, 2008 at 0025 hrs IST
Updated: Tuesday, Mar 11, 2008 at 0047 hrs IST

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British Airways launches special promotional fare ...Travelport GDS announces ITQ appointment in Sri La...Passengers on connecting flights shouldn't be re-f...Holiday travel to drop for first time since '02

: brands places by themes.

Says Hari Krishnan, vice-president, product and marketing, Travel-guru.com, “We are looking to offer about 100 Indian destinations by the end of March.” He claims that the portal witnessed a 150% growth after the launch of its “Hotel Ka Guru” marketing initiative in September 2007.

Believe it or not, online travel is one of the largest e-commerce sales category in not just India, but the entire Asia Pacific region, according to an eMarketer survey. For the five countries (Australia, China excluding Hong Kong, India, Japan and South Korea) plus New Zealand, online leisure and unmanaged business travel sales totaled about $17.7 billion in 2007 and are forecast to rise to $41.7 billion by 2011.

The forecast is that from 2006 to 2011 online travel sales will grow at an astounding 24.8% annual rate, higher than the 23.3% rate for other B2C e-commerce. This indicates that travel is one of the key drivers of e-commerce sales in the Asia Pacific region. In India and China in particular, it is online travel spending that drives B2C e-commerce sales and also accounts for a majority of total sales.

Increasingly, Indians are becoming less wary of buying train and air tickets online, and sellers are beginning to circumvent logistics and delivery-related problems typically associated with the transfer of physical goods, thus increasing their stock with the repeat customer.

In this context, a JuxtConsult BrandMomentux study done in September-October 2007 using Google AdWords and AdSense predicts that except for souvenirs and picture postcards, the desire to buy other online travel products (mainly train and air tickets, besides holiday packages) is going to rise significantly over the next few months....

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