I know what you did last summer

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: Kerala, Rajasthan—except that these are now branded under various “themes”—spa, wellness, beaches, island, luxury, family, you name it! “It makes navigation easy,” says Sachin Bhatia, co-founder and chief marketing officer of makemytrip.com.

Living up to its promise “making travel simple”, Cleartrip.com goes one extra mile. It is even keeping tabs on who went where and on how many occasions to keep track of customer choices and offer better deals on these theme packages.

As per data complied by the portal for the month of January 2008, 27% of its customers chose a family destination (Manali, Corbett, Jaipur, Coorg), 20% chose luxury (Udaipur, Kumarakom, Corbett), 19% chose a beach location (Kovalam, Cochin, Pondicherry and Goa), 18% chose a spa (at Manali, Goa, Udaipur, Kumarakom, Jaipur), 8% chose “wellness” theme (at Haridwar, Shimla, Bengalooru and Goa) and the balance 8% chose an island destination (Port Blair, Kochi and Digha).

In terms of traffic, the hottest destinations that season were Rishikesh, Goa, Kerala, Rajasthan and couples and groups of threes (friends) apparently made the highest bookings, when it came to theme holidays. “The response was so good, we witnessed an extra 3,000 hits, translated into 25% increase in booking on our site,” informed the company spokesperson. In addition, “Our booking size average has risen to 3.5 nights per transaction,” she informed.

All in all, the portal has 20 theme holiday packages. It has fancy names too—Island Holidays, Tribal Holidays, Beach Holidays, Wildlife Holidays, Spa Holidays, Heritage Holidays, Wellness Holidays, Gourmet Holidays, Yoga Holidays, Ayurveda Holidays and, yes, even Golf Holidays.

Sandeep Murthy, the chief executive officer of the portal said, “Golf was regarded as an elite sport until a few years ago, but now with an exposure to a variety of audiences and its acknowledgement as a stress buster and networking sport, a number of three and five star accommodations have begun to offer golfing facilities within their vicinity and there are takers for these packages.”