Hyundai to make India sales first priority, roll out new models
Though the projection is moderate, the company, which registered a 4% growth in domestic sales during 2012, hopes to take it forward to 6% in CY13 with greater thrust on the domestic market, coupled with the launch of 2-3 products during the year, said Bo Shin Seo, managing director and CEO, HMIL.
Seo said: “Though numbers matter, Hyundai globally believes that quality and brand will take it to new levels; Indian customers, too, are looking for the same.”
He added: “Our domestic sales and export ratio has reversed from 40:60 two years ago to 60:40. Though exports are inevitable and important, our focus will be more on the Indian market and we hope to reduce the exports further going forward with a slew of launches over the next few years.”
R Sethuraman, director (finance and corporate affairs), said: “We can meet the rising demand of both the domestic and export markets. We can produce 6.7 lakh units now and with debottlenecking, the production can be further increased to 7 lakh units. If we feel pressure, we have plants across the globe to meet part of our export obligations.”
To a question on the new plant, Sethuraman said: “We have no plans for a new plant at this point of time, at least for the next two
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