Campaign name: Hunger Acche Accho Ko Badal Deta Hai
Company: Mars International India
Agency: RK Swamy/BBDO
The film opens on a group of young men en route to a cricket match. As they exchange banter about the sport, they are interrupted by an annoyed woman’s voice. Startled, they look back and see yesteryear’s Bollywood prima donna Rekha in the car with them. She chastises them about how their constant chatter is irritating, what it will take for them to shut up and she goes on to attack her fellow passenger with his stinky gloves. The driver asks if she’s gone mad, to which she mockingly responds that she has and continues with her ranting. That’s when one of the guys offers her a bar of Snickers. Why should I eat this, she asks as she grabs it. He tells her that when she’s hungry, she turns into a ‘heroine’. She bites in.
The friend turns around to ask whether she is okay now. In Rekha’s place is one of their friends, who has transformed back to his normal self. “Okay”, he says, nodding in relief. ‘Hunger Acche Acchon Ko Badal Deta Hai’ (Hunger can make the best man go bonkers), declares the tagline.
We come back to see that the gang has reached the cricket ground when they are interrupted
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