HTC, the Taiwanese smart phone major, is lining up a slew of initiatives in the next few months to attain 15 per cent share in smart phones market in India from its present share of about 3 per cent. The company also launched today from Chandigarh its new campaign inspiring consumers to be the change makers.
Faisal Siddiqui, Country Head of HTC told Financial Express here today that the company plans to tap the mass-market by introducing handsets below its current lowest price point of Rs 12,000. The company also plans to launch 5 new models by the year end.
The first to be launched would be HTC One Mini which is likely to be launched next week said Siddiqui. He said that “HTC is launching new models, shoring up the number of service centres from 50 two years ago to 400 by this year end. Similarly for smoother distribution, the number of sales outlets is being lifted from 4000 at present to 7000 by the year end.”
About the new campaign, Siddiqui said that it is company’s most ambitious campaign to date to celebrate HTC’s 17 years of innovation in the mobile industry and the Change platform will embody the message that HTC inspires innovation by standing for “anything you want it to”. He said that “through this campaign, HTC is confirming its role is in the mobile market which is to define change and to lead the industry in developing the newest and most innovative technologies.”
Faisal Siddiqui commented that mobile handset market was innovation driven market and HTC had always been a leader in that. He said that the ultra pixel camera introduced by HTC in a new model was far superior in performance when compared to other phones. When asked if the company was innovating phones that were water resistant, he replied in the affirmative. In reply to another question, he said that HTC may soon come up with special schemes during the ensuing festival season for the customers.