hit by higher spending on marketing.
Analysts' forecasts on how much HTC needs to pay Apple range from not a very high price to as much as over $10 per phone, though they remain best guesses, based partly on the assumed $10 royalty that phone makers pay Microsoft per Windows 7 phone, and on the $5-6 dollar that Android phone makers are believed to pay Microsoft after a separate lawsuit last year.
However, some analysts warn that HTC's other challenges outweigh the settlement. Its phones have lost a lot of their appeal among consumers as Apple's iPhones and Samsung's Galaxy series dominate shopping lists, drawing parallels with the decline of Finland's Nokia , once one of the dominant mobile phone players.
Nokia settled with Apple in 2011 by winning royalties from Apple, but it did not change the landscape at all for smartphone competition. Samsung continued to win market share despite the losses to Apple, wrote Barclays analyst Dale Gai in a research note.
“We believe the lawsuits remain non-events in terms of HTC's fundamentals. HTC's challenges remain and could get worse into 2013 from more competition.”