HTC One smartphone offers BlinkFeed to Ultrapixels to take on iPhone, Samsung
Android is widening its lead in smartphone operating systems, with devices running the software capturing nearly 70 percent of the market last quarter, Gartner said last week.
Apple is in second place with 21 percent, while Blackberry and Windows Phone, which Nokia is pinning its hopes on, trailed with 3.5 percent and 3 percent, respectively.
HTC, however, has failed to capitalise on Android's dominance. Its share of mobile phone sales fell to 1.8 percent of the market last year, down from 2.4 percent in 2011, according to Gartner, and delivered disappointing first-quarter sales guidance early this month after reporting a 91 percent plunge in fourth-quarter net profit.
HTC launched its new device, which features a 4.7 inch screen and quad-core processor, days before the mobile phone industry's biggest gathering in Barcelona.
Analysts said that the new smartphone would help HTC to differentiate its brand from the typical Android offering but that competition from Samsung remained the biggest threat.
"HTC One is the best Android smartphone for the time being, but consumers will wait till they see Galaxy 4S, which is expected to launch in mid-March, to decide to buy or not," said Birdy Lu, an analyst at Daiwa Capital in Taipei.
HTC said the device would be available in more than 80 countries from March.
Shares of HTC closed down 1.6 percent on Wednesday in Taiwan,
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