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Back in 2010, HTC was one of the top smartphone makers in the world, accounting for one in every ten smartphones sold.
After years of strong market performance, the Taiwanese phone maker is in a tight spot, facing stiff competition from Apple, Samsung and other handset makers. Last week, it reported worse-than-expected results for Q4FY13. Though the sale of its remaining 25% stake in Beats Electronics for $265 million helped the company avoid its second-consecutive quarterly loss, it appears that despite aggressive cost-cutting measures—buying chips from cheaper vendors, outsourcing production etc—the handset maker’s troubles are far from over. The company’s global share of the smartphone market has declined to 2.2% in the third quarter of 2013, from a peak of 10.3% only two years ago.
Competition woes aside, HTC continues to amaze us with their devices’ stunning looks. In a deft strategy designed for high growth markets such as India, HTC has decided to introduce competitively priced models. Recently, it launched two new snappy and smooth phones—HTC Desire 501 and Desire 601. Both the devices are stylish in looks, have a judicious mix of hardware and software, and offer good web surfing experience. Will they connect with the customer? Let us find out.
HTC Desire 501
The original HTC Desire, released in 2010 was a hit among people with its attractive looks, sturdy build, a fairly good camera and plethora of apps. HTC has now debuted its mid-range smartphone, the 4.3-inch HTC Desire 501. It is a dual SIM and an affordable Android with a price tag of Rs 18,290. The phone has a reasonable display with its WVGA, super LCD 2 screen. The screen features decent brightness and colour balance, and offer users fairly reasonable viewing angles.
The 501 is powered by a dual-core 1.15 GHz processor, backed by 1 GB of RAM and 8 GB of internal storage; there’s also a microSD slot for memory expansion. This specification is standard for the price and the minimum that we can expect on an Android handset. On the camera front, we are looking at a familiar 8-megapixel snapper with auto focus.
Externally, the 501