HR Johnson: Easterly Winds Go Strong

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: The tile market in the eastern region is definitely witnessing a renewed marketing effort by the tile companies. H&R Johnson (India) Ltd in its effort to increase their presence in the east has opened a display centre in Kolkata. This display centre will present the brands under the H&R Johnson umbrella and will be a platform for their marketing activities. On the other hand, Bell Granito Ceramica Ltd is eyeing the commercial activities in that region for its brands. Besides that, it will be introducing a brand specially targeted towards the residential segment, keeping the cost factor in mind.

Speaking to FE, Vijay Aggarwal, managing director, H&R Johnson (India) Limited said that as a first step towards stepping up the marketing activities in West Bengal and the eastern region, the company has launched an exclusive House of Johnson display centre in kolkata. The display centre, said Mr Aggarwal, will form the central point of the company’s brand building and marketing initiatives for the eastern market. “The display centre showcases H&R Johnson’s diverse product range including Marbonite, Porselano, Endura, Johnson tiles as well as the recently launched bathroom and kitchen products brand, Milano,” said Mr Aggarwal. He added that the current market share in the eastern region is 15 per cent.” Following our re-newed focus in the market, we plan to double the growth rate with a targeted market share of 30 per cent by 2006 in the east. This is in accordance with our overall strategy of achieving the Rs 600 crore turnover in that year,” he said.

The display centre will act as a marketing-support tool for the company’s network of dealers in the region. Currently, the company has 10 display centres spread across Bangalore, Chennai, Coimbatore, Calicut, Ernakulam, Chandigarh, Thane, Pune, Hyderabad and Kolkata. The company plans to open 10 more display centers across the country by the end of 2004, including Ahmedabad, Mumbai, Indore and Lucknow.