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How mobility can help companies create new business models

May 12 2014, 13:42 IST
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SummaryMobile devices have become the centrepiece of our work and personal lives.

Sowri S Krishnan, Vice President – Mobility, Cognizant believes enterprise mobility is no longer an option. He enlists ways enterprises can leverage mobility

Mobile devices have become the centrepiece of our work and personal lives. Add cloud-enabled social tools and predictive analytics and you have a business environment that is always on the move. This new IT landscape is profoundly changing the way companies relate to their customers, interact with employees, and bring products and services to market. Enterprise mobility is not only a pathway to convenience and efficiency in this new world of work, but also a key driver of business innovation.

Enterprise mobility isn’t just another IT project: It is also not about a single app or mobile web site. The most successful enterprise mobility strategies are built on a strong collaboration between business and IT. This approach allows the business the freedom to innovate while providing IT the control to do it securely.

The SMAC bundle: Mobility is one important component of a new master IT architecture—social, mobile, analytics and cloud (the SMAC stack)—that is emerging to help organisations shift from old-world industrial models to more digitally powered ways of working. Mobility is providing reach, ubiquitous connectivity and new ways of interacting with employees, partners, customers, consumers and prospects. Innovative mobile solutions can radically increase convenience and productivity for various constituencies and provide them with a superior experience.

The beginning: At the first level of enterprise mobility, or Mobility 1.0, companies seek to mobile-enable or mobile-optimise their websites, existing Web apps and digital assets to increase productivity foremployees and customers. The challenge is to keep ahead of the proliferation and constant state of flux within smart devices, development platforms and mobile operating systems.

Step 2: With Mobility 2.0, organisations typically look to transform business processes via mobility. For example, expense account reporting has always been a cumbersome process for employees, requiring them to save paper receipts, fill out forms and then send everything to corporate accounts payable for payment. By contrast, a mobile-enabled expense-submitting process is much quicker and easier. Employees need to only take pictures of their receipts with their smart device, categorise them with a simple pull-down menu, and click a “submit” button to send them to accounting for reimbursement.

The leap forward:To be sure, at this early stage of the smart mobility era, most companies are still at mobility levels 1.0 and 2.0. Few have yet ventured into the

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