a good example of how it can be done.
With Android Jelly Bean, Google's operating system is as good as iOS. Google has integrated its excellent web services in the OS, an area where Apple needs to improve. Google Now is better than Apple's voice search app Siri and Google Maps is miles ahead of Apple Maps. If Apple wants to maintain its lead in the market, it will have to improve its operating system and web services. Its biggest advantage is the App Store and timely updates. It should make the best of its strengths.