Markets: Eerie calm

Markets: Eerie calm

it is not clear when market sentiment can change; as in the past, it can be quite sudden.
At a turn and yet not

At a turn and yet not

RBI could be tempted to cut policy rate to support growth at its bi-monthly review.

Honda City on cloud 9, courtesy 'diesel' and more

Feb 21 2014, 21:01 IST
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The updated Honda City sedan was launched in the first week of January 2014 with refreshed interiors and upmarket exterior looks. FE Photo: Renuka Puri The updated Honda City sedan was launched in the first week of January 2014 with refreshed interiors and upmarket exterior looks. FE Photo: Renuka Puri
SummaryC-segment with launch of Honda City is in turmoil as sales figures now have been turned upside down.

Honda City was first launched in the year 1998 and at that point of time it truly defined the meaning of the word ‘sedan’ with its urbane look and classy features. Instantly, after the launch, it was selling like hot cakes especially, among the elite class. During the 15-year journey, it has undergone many face lifts, the latest one being in 2012. To keep up with the times, and since the emergence of the compact cars in every segment, Honda decided to launch it in a new avatar to make it stand out it from the market trend. The updated Honda City sedan was launched in the first week of January 2014 with refreshed interiors and upmarket exterior looks. With this offering, the Japanese automaker gave its fan base another reason to celebrate.

Buying a new car? Check Prices

The new generation Honda City since its launch, has received the same critical acclaim as it received when it was first launched in the Indian market. The level of its popularity can be calculated by the fact that in a mere duration of a month, this sedan has registered more than 23,000 bookings and has contributed a large chunk of the sales growth of the company to incredible 188 percent in January 2014. A major reason for its incredible demand is due to the tempting ‘diesel’ variant launched for the first time. We have witnessed Honda’s experiment with its first diesel car Honda Amaze that went on to create history. So, evidently, Honda City was to be launched with the right acumen at the right time.

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The C-segment with the launch of Honda City is in turmoil as the sales figures now have been turned upside down. If we analyze the sales figures of January 2014, more than 7000 units of Honda City alone were sold that was manifold to other dazzling cars in the segment. And we analyze the overall sales figures of Honda last month; it would not be less than a celebratory moment for the Japan based carmaker. Honda recorded highest monthly sales figures ever last month by selling 15,714 cars in which Honda City contributed about the half (7,184 units) of the said figures.

The likely question arises, why people are going gaga over this sedan? Is it growing competition or something else? The reason is ‘Honda City nameplate’ itself,

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