Markets: Eerie calm

Markets: Eerie calm

it is not clear when market sentiment can change; as in the past, it can be quite sudden.
At a turn and yet not

At a turn and yet not

RBI could be tempted to cut policy rate to support growth at its bi-monthly review.

Hokey Pokey to venture into FMCG market

Mar 07 2014, 18:27 IST
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Hokey Pokey marks its presence in south Mumbai with the launch of its first outlet DRUMS Food Hokey Pokey marks its presence in south Mumbai with the launch of its first outlet DRUMS Food
SummaryHokey Pokey marks its presence in south Mumbai with the launch of its first outlet DRUMS Food...

Hokey Pokey marks its presence in south Mumbai with the launch of its first outlet DRUMS Food International's Hokey Pokey, a premium ice cream brand will soon hit the Fast-Moving Consumer Goods (FMCG) market. The first range of FMCG products will be launched in April 2014.

Speaking exclusively to Financial Express Online, Rohan Mirchandani, co-founder, DRUMS Food International, said, “The plans for the current year is to grow with our products, and get into the FMCG market. We are the first Indian ice cream brand to be approved by Nature's Basket and Food Hall and we will be launching these products in April.”

Speaking about the upcoming FMCG products Mirchandani said, “The products which we will launch are party packs; our bestseller - frozen cold stone creations that we mix in our parlours - would now be created in the packs. These ice creams won't be the plain flavours, but will be funky creations which we are known for.”

Meanwhile, Hokey Pokey Ice Cream has launched its first South Mumbai outlet in association with 210° Bakery at Churchgate. The new outlet is Hokey Pokey's 24th currently present in six cities - Mumbai, Nashik, Aurangabad, Indore, Pune and Delhi.

Mirchandani added, “We have started to launch our outlets in prime locations now. In the past, budget was a real concern, as real estate pricing in India is quite expensive, especially in Mumbai. Now we have established ourselves with our first outlet in South Mumbai which is a premium location.”

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