prolonged slump and his recent wins have made up for the loss of sponsors like Tag Heuer and Gillette, ensuring he remains one of the world’s highest-paid athletes, thanks largely to his Nike deal.
Total earnings: $53 million
Lebron “King” James is the NBA’s biggest star and its biggest endorsement star, thanks to deals with Nike, McDonald’s, Coca-Cola, State Farm, apart from Dunkin’ Donuts and Baskin Robbins in Asia.
Total earnings: $52.7 million
That famed backhand may be losing steam but he has the most impressive endorsement portfolio in sports, with nine sponsors that collectively pay him more than $30 million annually, including long-term deals with Nike, Rolex, Wilson and Credit Suisse. He also commands more than $1 million per exhibition event.
NB: In contrast, India’s cricket captain, Mahendra Singh Dhoni, with earnings of $31.5 million, is ranked at 16th place on Forbes’ list of highest-paid athletes, much higher than Usain Bolt, who ranks a lowly 40 on the list with total earnings of $24.2 million.