The focus may be on the World Championships in Moscow but track and field athletes occupy the bottom rung when it comes to earnings. Here, according to Forbes, are the highest paid sportspersons on the planet
Total earnings: $29 million
She has lucrative contracts with sponsors Nike and Head, and her $26.7 million in career prize money ranks third all-time behind the Williams sisters.
Total earnings: $20.5 million
The world’s number one has endorsement contracts with Nike, Wilson, Gatorade and OPI. She also has equity deals with HSN, Sleep Sheets, Mission and the Miami Dolphins. At the rate she is winning tournaments, she should soon be number one in earnings as well.
Total earnings: $18.2 million
Li became the first Asia-born tennis player to win a Grand Slam singles event. She has endorsement deals with Babolat, Nike, Samsung, Rolex and Mercedes, as well as multiple Chinese companies.
Total earnings: $15.7 million
Between June 2012 and June 2013, Azarenka won $7.9 million in prize money, a single-year record for a female athlete in any sport. Her endorsement deals include Nike, Wilson, American Express, Six Star Pro Nutrition, InstaForex, Citizen and Red Bull.
Total earnings: $15 million
The only non-tennis star in the top five, Patrick races full-time in the Nascar Sprint Cup series and is currently the only female driver in the sport. She appears in celebrity commercials for Go Daddy, the primary sponsor of her Sprint Cup car.
Total earnings: $85 million
Called “Money” Mayweather, the American boxer is the world’s highest-paid athlete. He has been a part of the four biggest non-heavyweight pay-per-view events in boxing’s history. Mayweather maximises his earnings by also acting as his own fight promoter through his company Mayweather Promotions.
Total earnings: $62 million
The Filipino sensation is a boxing superstar with each of his last five fights generating at least one million pay-per-view buys. He has expanded his endorsement reach by signing deals with Monster Energy and Hennessy. His longtime partners include Nike and Hewlett-Packard.
Total earnings: $59.4 million
Tiger Woods has come roaring back after a prolonged slump and his recent wins have made up for the loss of sponsors like Tag Heuer and Gillette, ensuring he remains one of the world’s highest-paid athletes, thanks largely to his Nike deal.
Total earnings: $53 million
Lebron “King” James is the NBA’s biggest star and its biggest endorsement star, thanks to deals with Nike, McDonald’s, Coca-Cola, State Farm, apart from Dunkin’ Donuts and Baskin Robbins in Asia.
Total earnings: $52.7 million
That famed backhand may be losing steam but he has the most impressive endorsement portfolio in sports, with nine sponsors that collectively pay him more than $30 million annually, including long-term deals with Nike, Rolex, Wilson and Credit Suisse. He also commands more than $1 million per exhibition event.
NB: In contrast, India’s cricket captain, Mahendra Singh Dhoni, with earnings of $31.5 million, is ranked at 16th place on Forbes’ list of highest-paid athletes, much higher than Usain Bolt, who ranks a lowly 40 on the list with total earnings of $24.2 million.