HCL Info to market iPods in India

Posted: Tuesday, May 30, 2006 at 0056 hrs IST
Updated: Tuesday, May 30, 2006 at 0056 hrs IST

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New Delhi, May 29: India's largest PC company HCL Infosystems has entered into a non-exclusive tie-up with Apple Computers to distribute iPods and desktops in the country. iPods will be available in India in the price range of Rs 4,000 to Rs 23,000. So far, Apple products in India have been sold by unorganised retail and grey market.

Domestic consumers will be able to download songs from HCLLive.in at Rs 5 per download against Rs 44 (99 cents) available through itunes.com (Apple's official website).

The tie-up comes just months after Nokia (HCL's largest partner) ended its exclusive distribution arrangement with HCL. The Finnish cell phone giant, which accounts for 72% of HCL Info's revenues, will now distribute handsets in 50% of the territories directly.

The iPod downloads will compete with mobile song downloads which are being offered at Rs 20 per song by leading mobile operators. Consumers will also be able to download full movies on iPods, which until now were distributed mainly through the organised grey market.

The market reaction to HCL's announcement, however, was lukewarm. HCL Info stock closed at Rs 168.50, up 0.71% on the BSE on Monday.

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