Harley Davidson’s latest bike, which will be unveiled at Delhi auto show, would be priced at less than Rs 5 lakh, said Anoop Prakash, Managing Director, Harley Davidson (India). Addressing the media in the city on Friday, he said the bike would be a new platform for the company in the 750 cc range.
After inaugurating the city’s first Harley Davidson dealership which marks the 11th such dealership for the company in the country, he said, “The decision to open a store in Pune was taken keeping in view the growing interest and ownership of the bike in the city. There are 150 Harley owners in the city.” New dealerships would be opened over the weekend in Goa and Mumbai.
Prakash said since the opening of the dealership in India, the company has sold 4,000 bikes across the country. “We cover 60 per cent of the luxurious bike segment in the country. Our company has seen a growth of 20 per cent over the years,” he said.
The company assembles bikes for the country at its centre at Bawal in Haryana. Of the 11 models manufactured and sold worldwide, nine are available in India. The bikes assembled in India would be exported to countries in Europe and Asia. At present, the facility at Bawal is spread over 70,000 sq m.
Speaking about the new bike, Prakash said the cost of the bike will be the lowest for the company.
“Our dealerships have come up in cities where there is demand. Unlike the popular belief, the profile of the average Harley owner is of a self-made person in the age group of 35-45 years,” he said.