Grey Marketing

Font Size

Print

Feedback

Email

Discuss

Related Articles

Tata's Corus cuts hours for 4,600 staffIndia Inc lends a helping handEssar in pact with Japan's Kobe SteelEssar in pact with Japan's Kobe Steel

: very moving HelpAge India film on the loneliness that engulfs a bereaved spouse is currently on air, made by an independent film maker Bappa Roy (ex-O&M, Lowe hand), who said living in Mumbai had sensitised him to the subject but he felt discouraged when he didn’t find many broadcasters interested in the subject. “Our consumption patters and demographics have changed and this reflects in the films that we make,” laments Roy.

Giving a slightly different take on the subject is Shoojit Sircar of Rising Sun Films who also made a public awareness film on the same subject, featuring an elderly couple two years ago. “When we do commercial films, it’s the client who calls the shots. Personally, I won’t execute a film that projects the elderly in such a tragic manner—ailing, without life, without mirth.”

“I do recall O&M’s SBI Life ad that didn’t have this hook, although that too hawked an insurance product,” he recalls.