Friday the 13th is considered unlucky or inauspicious for some, but those associated with 'Grand Masti' will never forget this date. Ever. Although the Friday gone by witnessed the release of three films ['Grand Masti' and 'Horror Story'], 'Grand Masti' emerged the clear winner by a wide margin, fetching the fourth biggest start of the year, after 'Chennai Express', Yeh Jawaani Yeh Deewani' and 'Race 2'.
Trade analyst Taran Adarsh took to Twitter to pen the numbers.
#GrandMasti collected approx Rs 40.18 cr nett in its opening weekend. Breakup: Fri 12.51 cr, Sat 13.21 cr, Sun 14.46 cr.— taran adarsh (@taran_adarsh) September 16, 2013
The massive start clearly reiterates the fact that films from the comic genre with a generous dosage of sex, skin show and sleaze never fails to entice audiences. Besides, I strongly feel, this genre can never fade into oblivion, while other genres resurface in cycles.
The first promo of 'Grand Masti' had created ample buzz for this adult comedy. Adding to the enormous hype was the subsequent stay on release in a few states. Though the stay was vacated a day prior to its release, it did manage to give the film's promotion an unintended boost by drawing attention to the content of the film. Conversely, the early morning shows in those states were badly affected since a section of moviegoers were uncertain of its release/show timings. What also needs to be kept in mind is the fact that 'Grand Masti' has its limitations thanks to the genre; you are *not* catering to a universal audience. Also, the release strategy was restricted to slightly over 2000 screens, with cineplexes performing 8 to 10 shows every day, thus avoiding an overkill. But the tremendous business only goes to prove that the audience verdict is full and final. The grand start also demonstrates *yet again* that there's a big disconnect between the audiences and critics, who gave this film 0 [zero] stars.
Now let's analyze the reasons that made the spectators throng the cineplexes and single screens. Sex sells and how... in this case, the