Google’s Gameplan for the next billion clicks

Technology alone does not make a successful company. Business tactics do. In his best-seller The Google Guys, Richard Brandt has succinctly captured how Google, a thriving corporation teeming with youthful and smart computer scientists and a incredible knowledge of the internet, has become one of the biggest, most influential companies in technology today. For the uninitiated, when the brainy pair of Stanford University computer science students—Larry Page and Sergey Brin—launched Google in mid-1998, it was Yahoo that sat on top of the internet industry. More than 25 million people visited Yahoo every month and it was a place where 75% of Web searches were begun. In short, it was one of the most hot internet properties at that time.

Then Yahoo fell apart, primarily because it was still playing by the old rules and was oblivious to the sweeping changes that were taking place in the dot-com economy. Not quite Google, the Mountain View, California-based company, which had by then come up with a much better way

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