Google 4Q earnings rise despite Motorola woes as profit powers stock 5%
The performance lifted Google's stock by $34.14, or 4.9 percent, to $737.01 in Tuesday's extended trading.
Google has been able to offset the slump in its search advertising prices by selling more video advertising on its YouTube subsidiary and other more graphical forms of marketing. The number of clicks on Google ads has still been rising, too. That's important because the company typically gets paid by the click. In the fourth quarter, Google's total ad clicks rose 24 percent from the previous year.
To gain a foothold in the mobile market, Google bakes its services into its Android software, an operating system that it gives away to makers of smartphones and tablets.
Android is now powers more than 500 million mobile devices worldwide, giving it a wide lead over Apple's software for iPhones and iPads. Through September, Apple had shipped about 370 million iPhones and iPads. Apple Inc., which has morphed from a Google ally to bigger rival in the past five years, is scheduled to release its fourth-quarter results after the stock market closes Wednesday.
Although he didn't provide an update on how many Android devices were activated in the latest quarter, Google CEO Larry Page repeatedly emphasized his belief that his company is bound to benefit as the mobile market expands and technology comes up with new ways for advertisers to
Be the first to comment.