Going viral to stay competitive

Posted: Tuesday, Mar 04, 2008 at 0001 hrs IST
Updated: Tuesday, Mar 04, 2008 at 0021 hrs IST

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: Twin. The ad featured the car defending itself against a pigeon that alighted on its hood by spontaneously flipping the hood open and knocking the bird into the road. The spot drew complaints from the Royal Pigeon Racing Association and the Royal Society for the Prevention of Cruelty to Animals. A viral version then appeared in which the car’s sun-roof opens, a curious cat puts its head in, and when the roof rapidly closes the cat is decapitated!

Reprinted with permission from John Wiley & Sons (Asia) Pte Ltd

—Book: DigiMarketing

Author: Kent Wertime & Ian Fenwick

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