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: features as we use surgical steel earring posts and clutches, nickel-free plating technology and electrophoretic lacquering. Most of the raw materials such as copper, few alloys and all stones (crystals, pearls) are still being imported.
Are international companies looking at India for outsourcing jobs in the fashion jewellery market?
Many global manufacturers are looking at India for fashion jewellery. The main reason is the cost arbitrage in terms of manufacturing. For instance, in the western markets, the labour cost in the segment works out to nothing less than $21 per hour, while in India, for the same amount of work, the cost works out to anywhere between Rs 4,500 and Rs 5,000 per month.
Are you planning to expand your network of stores?
Currently, we have 29 exclusive showrooms across the country and over 150 dealers including Lifestyle, Shoppers Stop, Ebony, West Side and Archies. We want to increase our presence in malls and improve franchisee network in the country. We have plans to introduce line extensions for hypermarkets and product extensions for mass market as an initiative towards further market penetration. The company also has several promotional tie-ups with leading FMCG manufacturers and MNCs such as Hindustan Unilever, Henkel India, Colgate Palmolive, Duncan and Emami....
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