German companies in Gujarat get drawn to Pune

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Partha Sarathi Biswas:  Jan 17 2013, 05:17 IST
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Strong German community, city’s image as an educational hub attract investment; more needs to be done on infrastructure: Experts

Several German companies based in Gujarat seem to be swimming against the current tide, and setting up shop in Pune.

Helping attract German investment, as Zubin Kabraji, regional director of Indo-German Chamber of Commerce reads it, is the presence of a strong German community in Pune and the city’s image as an educational hub.

Kabraji, citing an example, said German ball bearing manufacturer Schaeffler has a unit in Vadodara in Gujarat but decided to expand operations to Talegaon in Pune. Other than Schaeffler, automobile giant Volkswagen will expand their training and manufacturing facilities in Pune, he said.

The automobile giant has already invested $800 million in Pune and the estimated expansion plan is pegged at $200 million.

Most companies that have a presence in Pune are from the automobile and heavy engineering sectors. Kabraji said there are around 300 German companies, large and medium, operating from Pune. The cumulative investment by German companies in Pune in the last 30 years is pegged at around $7 billion.

Talking about companies preferring Pune over Gujarat, Kabraji stated that although establishing units is easier in Gujarat it is not a “tested destination. Other than presence of education institutions and a large and vibrant German community, Pune has of late emerged into a large melting pot of culture, a major attraction for the companies,” he said.

Keeping up with the trend, Kabraji stated that automotive

... contd.

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Reader's Comments (6)| Post a Comment

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' | 18-Jan-2013Reply | Forward
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Director of Personnel

David Diamond | 17-Jan-2013Reply | Forward
It is indeed no wonder that Pune is of interest, but I do agree with Partial Amnesia as to follow on from his/her points, the Schaeffler Group are not just expanding at Pune but also have a planned investments of 150 million Euros (Rs. 1050 crores) in India over the next three to four years, expanding existing plants at Pune, Hosur and Vadodara whilst also building a green field plant at Savli, near Vadodara. Also they already supply parts to BMW, Audi, Ford and Honda to name but a few and it always seems to be that where one is the others will follow as it makes total economic sense. However the one thing that cannot be overlooked with India as a whole are the lower overheads and wages which of course makes these areas very attractive.

Pune - Investment destination

Samir | 17-Jan-2013Reply | Forward
Pune has some distinct advantages over other cities - Proximity to Mumbai, Large high quality educational base, Educated workforce, Auto and IT industrial belt, good climate, availability of water and electricity, institutions like ARAI, IUCAA, NDA etc having their presence, Southern command army base, air force command for south india., etc. Large townships such as Lavasa coming up. Major drawbacks : lack of international airport, delay in metro rail implementation, lack of ring road network.

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