Geography becoming history for start-ups

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Geeta Nair: Pune, Feb 17 2013, 02:12 IST
of NEN, says new technologies also enable breaking of geographical boundaries. “The growth of cloud technologies is permitting young entrepreneurs to get started with far less investment and to access markets that are not confined by geographical boundaries,” he says.

Dayasindhu N, senior director at Zinnov Management Consulting, believes start-ups in the IT space can theoretically be located anywhere, but the reality is that they have clustered around the existing IT hubs of NCR, Bangalore and Pune because of a ready ecosystem. Dayasindhu feels a big driver for the growth of start-ups across the country would be folks returning to their towns after working in these clusters. “IT is a great leveller; everybody is using the same Google and Facebook, so start-ups from smaller towns can leverage technology to fill the gaps in their ecosystem,” he says .

He says the government should set up incubators, offer funding support and incentives, hoping Budget 2013-14 will prove to be a start.

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