Genpact mulls centre in Brazil

Mumbai: Genpact which has operations across 13 countries of the world is mulling opening up a new delivery centre in Brazil. Tiger Tyagarajan, COO, Genpact told FE that the company is in advanced stages of launching operations there and a centre could come up anytime within this year. “Brazil is a lucrative market and we are looking at setting up a centre to cater the domestic Brazilian market as it has the language capabilities (Portugese) which are not available elsewhere,” he said.

Though, it has not formalised any plans as yet, the company is also looking at the lucrative West Asia and the South African market. “We want to address the local market in these geographies as they are quite attractive. But we cannot do that without having a capability in local language and presence,” Tiger said. The firm is also increasingly looking at investing in smaller cities in the country. The company has recently acquired an analytics and data management services firm Symphony Marketing Solutions which has 1,200 employees for $34 million and is expecting an addition of $25 million to its revenues in the current financial year (it follows the calendar year), which is around 2% of its revenues. However, Tiger added that the firm is still exploring acquisition opportunities to bring additional capabilities as well as strengthen its existing portfolio.

“A captive unit with specific skill sets or carve outs at specific locations could be attractive. This could be across verticals like healthcare, insurance and consumer products. Geographies like Europe are especially very attractive.