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General Motors today launched special editions of its hatchback models Beat and Sail in India to mark its partnership with popular English football club Manchester United.
The launch of Manchester United limited editions of Chevrolet Beat and SAIL hatchbacks comes at a time when the Chevrolet brand is making debut on the club's jersey.
The special edition models come with various features including Manchester United decals, alloy wheels, special seat covers, and roof rails.
"We are proud to announce the launch of the Chevrolet Beat and Sail Hatchback Manchester United Editions for football fans in India. Available in limited quantity, the models celebrate Chevrolet's Shirt Sponsorship with Manchester United beginning today," General Motors India President and Managing Director Arvind Saxena said in a statement.
The specially designed models, which will cost Rs 69,000 over the original versions, are based on the LS variants (red colour) of Beat and Sail in petrol and diesel options, the company said.
At present the Beat LS variants in petrol and diesel are available between Rs 4.22 lakh and Rs 5.05 lakh, while Sail LS variants retail between Rs 4.72 and Rs 5.86 lakh (all prices ex-showroom Delhi).
"The two models showcased at the recent 2014 Indian Auto Expo have been designed by our engineers at the General Motors Technical Center India (GMTC-I) in Bangalore on popular customer demand with exclusive Manchester United livery kits," Saxena said.