GE Healthcare bets on home health segment

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Chennai: GE Healthcare, one of the leading players in the Indian healthcare market , is betting big on the home health segment. The company sees immense potential in India due to possible rise in chronic diseases where the company’s products can play the role of a catalyst in curing them.

“We are not attempting to replace the need for doctors or hospital through our products. Rather, we will try to give a sustainable home health solutions as prescribed by doctors or physicians,” said V Raja, president and chief executive officer (South Asia) of GE Healthcare.

Talking to FE here on Friday, he said, “We have just introduced a few home health products in India on sleeping disorders and ventillation problems. Home health segment is in nascent stage here but hold immense potential for GE Healthcare as millions and millions of people are expected to witness chronic diseases such as congestive heart disease, diabetes, asthma, spinal cord injury, muscle disorders, obesity etc due to changing lifestyle, food habits and other aspects.

“Our home health products will come in handy for those who cannot afford to stay in hospitals for long durations due to high costs and for those who have logistics inconvenience, among other problems. Though, we cannot quantify the exact cost savings to a patient at this point of time, one can save the hospitalisation charges by accessing our products at low cost with high GE quality as prescribed by doctors/physicians,” he said. One can even save the associated costs involved in admitting a person in an hospital, he added.

According to Sandeep Chalke, general manager (Asia), respiratory issues are already known to be endemic among the urban dwellers; especially when it comes to a condition called sleep apnea. It is very common, as common as adult diabetes and affects more than 36 million Indians. It is a breathing disorder that can lead to significant consequences like high blood pressure and cardiovascular disease, memory problems, weight gain, stroke. A person affected by sleep apnea may be unaware of the condition or notice its symptoms, where GE products can play a pivotal role.