Games are engaging and fun
What is it that makes playing games so engaging? Every game includes gaming dynamics, some of which are described below:
Positive reinforcements: A reward is a form of positive reinforcement given or received in recompense for actions performed or time invested in the game.
Rewards for users come in the form of points, badges and power-ups. Some points can also be used to buy merchandise and other game- related items.
Risk mitigation: Risk mitigation is any reinforcement that requires a minimum activity to avoid negative occurrences (e.g., Farmville crops that die when a user neglects to water them).
The power of free: This dynamic shows users that they can get something free from someone else’s actions (e.g., Groupon).
Goals: A goal is a result or achievement towards which effort is directed. For gamers, goals provide a reason to play and a way to feel progression with a sense of accomplishment.
Avatars: Avatars allow gamers to become immersed into the storyline by embodying themselves into a game character. They allow users to assume a different identity, even through personas like super heroes or super villains.
A behavioural engineering process can be applied through three phases of implementation. The strategy phase focuses on understanding business and brand requirements, as well as critical success factors.
Let us look at some companies that are already putting them to use in some of
